Quantcast
Channel: MoneyMake8.com » Presents
Viewing all articles
Browse latest Browse all 8

Students Exert Billions in Spending Power, and Here Study Breaks College Media Presents a Webinar Detailing Marketing Strategies to Help Small Businesses Get Their Share

0
0

Austin, TX (PRWEB) June 13, 2013

A recent article from Marketingforecast.com reported that more than 20 million college students nationwide exert about $ 417 billion in spending power. In student-heavy cities like Austin and San Marcos, an increase in market share of the “college pie” could quite literally make or break a small business. Here Study Breaks College Mediaa leading college media entertainment company dedicated to helping small businesses develop big market strategiesteams up with Ben Williams of Austin Paddle Sports and Richard Lawrence of Texas State Tubesto present a free webinar with the key local players breaking down their recent success and shedding some light on what it takes to connect with a perpetually adaptive group of stakeholders.

Dissecting Sales Volume

One thing thats absolutely crucial to consider is total sales volume. As somewhat niche businesses focused on outdoor activities such as stand up paddleboarding and floating, there is a definite increase in their demand on the weekends. And while both businesses offer opportunities for multiple revenue streams, both rely on renting services to support their daily operations (which is great for the college market, as most students don’t like to keep up with a large number of possessions). Where the two businesses differ is in their fundamental business model.

Texas State Tubes runs strictly as an operationally excellent option to floating. Richard mentions the importance of great service, low pricing, and their goal to provide the best floating experience San Marcos has to offer. Austin Paddle Sports, however, easily suffices as a customer-intimate model. They are truly operating on the forefront of a growing sport. Austin Paddle Sports sells high-end paddleboards (which run about $ 1000) and there are definitely logistic difficulties that ensue when one tries to ship them across the state. Austin Paddle Sports main strategic advantage is how well they walk the fine line between being a product pusher and providing a service. For example, even the sale of one paddleboard makes the rental option worthwhile, but also, the group tour package is one of the fastest growing aspects of their business.

Connecting with the College Market

Tips on creating and growing a presence on campus:


Viewing all articles
Browse latest Browse all 8

Latest Images

Trending Articles





Latest Images